Can Gamification Increase Consumer Engagement? A Qualitative Approach on a Green Case - Collaborative, Trusted and Privacy-Aware e/m-Services Access content directly
Conference Papers Year : 2013

Can Gamification Increase Consumer Engagement? A Qualitative Approach on a Green Case

Abstract

The present study aims to identify the potential benefits deriving from the introduction of gamification elements in the consumer shopping process, in order to engage consumers in a more ecologically conscious behavior. Interviews with lead consumers show that the gamification of the shopping process results in increment of the stated intention to participate in the shopping process as well as an increment in the stated intention to purchase and an increase in the price premium consumers are willing to pay for environmentally friendly products.
Fichier principal
Vignette du fichier
978-3-642-37437-1_17_Chapter.pdf (279.24 Ko) Télécharger le fichier
Origin : Files produced by the author(s)
Loading...

Dates and versions

hal-01470534 , version 1 (17-02-2017)

Licence

Attribution

Identifiers

Cite

Stavros Lounis, Xanthippi Neratzouli, Katerina Pramatari. Can Gamification Increase Consumer Engagement? A Qualitative Approach on a Green Case. 12th Conference on e-Business, e-Services, and e-Society (I3E), Apr 2013, Athens, Greece. pp.200-212, ⟨10.1007/978-3-642-37437-1_17⟩. ⟨hal-01470534⟩
129 View
413 Download

Altmetric

Share

Gmail Facebook X LinkedIn More