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Conference Papers Year : 2016

Political Social Media in the Global South

Joyojeet Pal
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Andre Gonawela
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  • PersonId : 1027657


We examine the evidence of growing social media use among political elites in low- and middle-income countries, including in places where the proportion of actual voters on social media is small. We propose three ways to view this phenomenon of– first, as signaling, second, as a means for politicians to access elite populations, and third as a way to circumvent mainstream media and exercise direct control over political communication.
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hal-01702140 , version 1 (06-02-2018)





Joyojeet Pal, Andre Gonawela. Political Social Media in the Global South. 15th Conference on e-Business, e-Services and e-Society (I3E), Sep 2016, Swansea, United Kingdom. pp.587-593, ⟨10.1007/978-3-319-45234-0_52⟩. ⟨hal-01702140⟩
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