Why Consumers Do not Provide Online Reviews? - Digital Transformation for a Sustainable Society in the 21st Century Access content directly
Conference Papers Year : 2019

Why Consumers Do not Provide Online Reviews?

Daniele Doneddu
  • Function : Author
  • PersonId : 1053003
Irina Novoshilova
  • Function : Author
  • PersonId : 1066417


In light of the very high popularity of electronic word of mouth in the form of products and services reviews on the internet and its critical importance for businesses, the aim of this research is to investigate why customers who buy skincare products do not engage in eWOM by not leaving reviews about these products online. This research adopts a qualitative nature, using semi-structured in-depth interviews. Respondents’ group consists of the same amount of males and females who were asked questions regarding their electronic and traditional word of mouth experiences. Received responses demonstrate that laziness, lack of general interest in skin care and lack of feeling altruistic towards consumers online are the key factors preventing consumers from leaving reviews about skin care online.
Fichier principal
Vignette du fichier
I3E2019_paper_114.pdf (163.75 Ko) Télécharger le fichier
Origin : Files produced by the author(s)

Dates and versions

hal-02510103 , version 1 (17-03-2020)





Daniele Doneddu, Irina Novoshilova. Why Consumers Do not Provide Online Reviews?. 18th Conference on e-Business, e-Services and e-Society (I3E), Sep 2019, Trondheim, Norway. pp.87-98, ⟨10.1007/978-3-030-29374-1_8⟩. ⟨hal-02510103⟩
31 View
175 Download



Gmail Facebook X LinkedIn More