How can start-ups benefit from business innovation good practices while enforcing the link between invention, innovation and intellectual property (IP) to contribute to this vital discussion for the survival of our industries? Some experts of the TRIZ France association drawn from their practical experiences a path to illustrate the methodological and practical contributions of the Theory for inventive problem solving (TRIZ). This illustration highlights a specific focus on businesses where the “start-up spirit” facilitates ideation and accelerates the production of innovative products and services.