Efforts at the Boundaries: Social Media Use in Swedish Municipalities - Electronic Participation (ePart 2016) Access content directly
Conference Papers Year : 2016

Efforts at the Boundaries: Social Media Use in Swedish Municipalities

Livia Norström
  • Function : Author
  • PersonId : 1022965
Monika Hattinger
  • Function : Author
  • PersonId : 1022966


Social media is used by the majority of Swedish municipalities. However, the highly interactive features of social media are often not taken advantage of. The study aims to get a better understanding of why social media is not used to its full potential in the municipality. Findings from an interview study with communicators in three Swedish municipalities reveal that the motivation for using social media is often difficult to turn into action. Tensions emerging in the use of social media result in hesitation, uncertainty and a slowing down of work practice. The processes of managing the tensions are characterized by boundary crossing between different communities, such as municipal communicators, elected officials and citizens, with social media itself as an equally important actor. The processes of boundary crossing by the municipal communicators are discussed in terms of learning processes and new emerging competences that might redefine the role of the municipal communicator and hence perhaps the public servant in general.
Fichier principal
Vignette du fichier
430552_1_En_10_Chapter.pdf (297.81 Ko) Télécharger le fichier
Origin : Files produced by the author(s)

Dates and versions

hal-01637223 , version 1 (17-11-2017)





Livia Norström, Monika Hattinger. Efforts at the Boundaries: Social Media Use in Swedish Municipalities. 8th International Conference on Electronic Participation (ePart), Sep 2016, Guimarães, Portugal. pp.123-137, ⟨10.1007/978-3-319-45074-2_10⟩. ⟨hal-01637223⟩
45 View
115 Download



Gmail Facebook X LinkedIn More