Consumers’ Perceptions of Social Commerce Adoption in Saudi Arabia - Open and Big Data Management and Innovation
Conference Papers Year : 2015

Consumers’ Perceptions of Social Commerce Adoption in Saudi Arabia

Salma S. Abed
  • Function : Author
  • PersonId : 999506
Yogesh K. Dwivedi
  • Function : Author
  • PersonId : 999507
Michael D. Williams
  • Function : Author
  • PersonId : 999508

Abstract

This study aims to examine the factors that affect consumer adoption of social commerce technologies in the context of Saudi Arabia. The factors descriptively explored in this research include: performance expectancy, effort expectancy, social influence, hedonic motivation, habit, trust, consumer innovativeness, information quality and behavioural intention. The survey data utilised in this research was collected through a self-administered questionnaire within a convenience sample. The results obtained through a descriptive analysis confirmed that Saudi consumers perceive the abovementioned factors as important and they have strong behavioural intention to use social commerce technologies.
Fichier principal
Vignette du fichier
371453_1_En_11_Chapter.pdf (208.1 Ko) Télécharger le fichier
Origin Files produced by the author(s)
Loading...

Dates and versions

hal-01448034 , version 1 (27-01-2017)

Licence

Identifiers

Cite

Salma S. Abed, Yogesh K. Dwivedi, Michael D. Williams. Consumers’ Perceptions of Social Commerce Adoption in Saudi Arabia. 14th Conference on e-Business, e-Services and e-Society (I3E), Oct 2015, Delft, Netherlands. pp.133-143, ⟨10.1007/978-3-319-25013-7_11⟩. ⟨hal-01448034⟩
169 View
433 Download

Altmetric

Share

More