Digital Signage Effectiveness in Retail Stores - Human-Computer Interaction – INTERACT 2015 Access content directly
Conference Papers Year : 2015

Digital Signage Effectiveness in Retail Stores

Mari Ervasti
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  • PersonId : 1018481
Juha Häikiö
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  • PersonId : 1018482
Minna Isomursu
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  • PersonId : 1018483
Pekka Isomursu
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Tiina Liuska
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This paper presents results from a study on the effectiveness of digital signage in the retail environment. The goal of the study was to examine design parameters relevant to digital signage content design which could be used to create guidelines and templates for designing effective digital signage content. In this study, we focused on how video and animation affect the effectiveness of digital signage. When comparing still content with content enhanced with video or animation, no significant difference in effectiveness could be observed. This observation contradicts with earlier studies. Our study supports the views that the digital displays are currently most useful and effective to the younger generation, and that male customers consider digital displays in a store more useful than females do.
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Dates and versions

hal-01599874 , version 1 (02-10-2017)





Mari Ervasti, Juha Häikiö, Minna Isomursu, Pekka Isomursu, Tiina Liuska. Digital Signage Effectiveness in Retail Stores. 15th Human-Computer Interaction (INTERACT), Sep 2015, Bamberg, Germany. pp.455-462, ⟨10.1007/978-3-319-22668-2_35⟩. ⟨hal-01599874⟩
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