This research aims to explore the contents of a school’s soft power, including culture, strategy, leadership, learning, marketing and innovation. Managing soft power not only is critical for a school’s development, but also should be regarded as a indispensible asset of schools. The measures for a school to establish its soft power are: establishing core values, shaping a learning school, emphasizing on knowledge management, innovating, and introducing a more adaptive marketing strategy. A school could become more perspective and sustainable through soft power, and thus be able to deal with a fast-changing educational environment and meet practical requirements.