Privacy Respecting Targeted Advertising for Social Networks - Information Security Theory and Practice: Security and Privacy of Mobile Devices in Wireless Communication Access content directly
Conference Papers Year : 2011

Privacy Respecting Targeted Advertising for Social Networks

Christian Kahl
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  • PersonId : 1014534
Stephen Crane
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Markus Tschersich
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Kai Rannenberg
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Abstract

Online Social Networks form an increasingly important part of people’s lives. As mobile technologies improve accessibility, concerns about privacy and trust are more apparent as advertising becomes a critical component of most social network’s economic model. In this paper we describe the PICOS project’s research into privacy preserving advertising options for social networks. We introduce an architecture that includes new concepts and technologies specifically designed to improve privacy and trust as well as advertising opportunities within social networks.
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hal-01573299 , version 1 (09-08-2017)

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Christian Kahl, Stephen Crane, Markus Tschersich, Kai Rannenberg. Privacy Respecting Targeted Advertising for Social Networks. 5th Workshop on Information Security Theory and Practices (WISTP), Jun 2011, Heraklion, Crete, Greece. pp.361-370, ⟨10.1007/978-3-642-21040-2_26⟩. ⟨hal-01573299⟩
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