Modeling the Role of C2C Information Quality on Purchase Decision in Facebook - Challenges and Opportunities in the Digital Era Access content directly
Conference Papers Year : 2018

Modeling the Role of C2C Information Quality on Purchase Decision in Facebook

Abstract

A market which provides an innovative way to allow customers to interact with each other called Customer-to-customer (C2C) market. In C2C communications, online communities play an important role in decision making to buy a product. This investigation develops a research model for online communities of Facebook commerce (F-Commerce) in Bangladesh region, which is based on Information Adoption Model (IAM). This study exhibits a model to influences of C2C communication on Bangladeshi consumers’ purchase decision in the online communities of F-Commerce. The proposed model used the Partial Least Squares (PLS) technique to test 120 effective survey data. This survey data has been taken from the Bangladesh Facebook users and strongly involved in product buy-sell at F-Commerce. The analyzed results show that Argument Quality (AQ), Source Credibility (SC) and Tie Strength (TS) positively influence Purchase Decision (PD) through Product Usefulness Evaluation (PUE). In addition, Tie Strength exhibits difference effect on Product Usefulness Evaluation between the contexts of consumers communicating with virtual consumers relationships. Theoretical and executive implications are discussed for constructing our proposed model.
Fichier principal
Vignette du fichier
474698_1_En_22_Chapter.pdf (352.48 Ko) Télécharger le fichier
Origin : Files produced by the author(s)
Loading...

Dates and versions

hal-02274192 , version 1 (29-08-2019)

Licence

Attribution

Identifiers

Cite

Rafita Haque, Imran Mahmud, Md. Hasan Sharif, S. Rayhan Kabir, Arpita Chowdhury, et al.. Modeling the Role of C2C Information Quality on Purchase Decision in Facebook. 17th Conference on e-Business, e-Services and e-Society (I3E), Oct 2018, Kuwait City, Kuwait. pp.244-254, ⟨10.1007/978-3-030-02131-3_22⟩. ⟨hal-02274192⟩
54 View
198 Download

Altmetric

Share

Gmail Facebook X LinkedIn More