Agile software development aims at early and continuous value delivery. Yet the concept of value in agile development is underdefined and the meaning can be different for different stakeholders. Successful value delivery requires continuous collaboration with relevant stakeholders which is a main challenge in agile development. In fact, most software project failures are caused by poor communication and misunderstandings between stakeholders. This position paper discusses the meaning of value for business owners, customers, users, software developers, and user experience specialists and works towards an understanding on how to align and articulate value and its delivery in a software project.