Determining Consumer Engagement in Word-of-Mouth: Trust and Network Ties in a Social Commerce Setting - Digital Nations – Smart Cities, Innovation, and Sustainability
Conference Papers Year : 2017

Determining Consumer Engagement in Word-of-Mouth: Trust and Network Ties in a Social Commerce Setting

Abstract

Prompted by the popularity of social commerce in the past few years, this study seeks to examine how online reviews influence consumer’s tendency to engage in word-of-mouth (WOM). We investigate how different aspects pertinent to online reviews affect consumers trust, and how that in turn induces WOM passing and WOM giving. The moderating influence of network ties is studied in the trust to WOM relationship. Building on survey-based study design with a sample of 385 social commerce consumers, we that specific aspects induce a sense of trust towards vendors. In turn, our study demonstrates that trust positively influences WOM passing and WOM giving and this relationship is amplified in conditions of strong network ties. We conclude the paper summarizing the findings and drawing theoretical and practical implications that arise.
Fichier principal
Vignette du fichier
978-3-319-68557-1_31_Chapter.pdf (387.1 Ko) Télécharger le fichier
Origin Files produced by the author(s)
Loading...

Dates and versions

hal-01768516 , version 1 (17-04-2018)

Licence

Identifiers

Cite

Patrick Mikalef, Ilias O. Pappas, Michail N. Giannakos, Kshitij Sharma. Determining Consumer Engagement in Word-of-Mouth: Trust and Network Ties in a Social Commerce Setting. 16th Conference on e-Business, e-Services and e-Society (I3E), Nov 2017, Delhi, India. pp.351-362, ⟨10.1007/978-3-319-68557-1_31⟩. ⟨hal-01768516⟩
81 View
119 Download

Altmetric

Share

More