Designing Game-Based Interventions for Subverting Normative Attitudes - Entertainment Computing – ICEC 2017 Access content directly
Conference Papers Year : 2017

Designing Game-Based Interventions for Subverting Normative Attitudes

Mikel Polzer
  • Function : Author
  • PersonId : 1031220
Helmut Hlavacs
  • Function : Author
  • PersonId : 911597


The present study explores persuasive and interventional strategies for designing and evaluating low-threshold browser games that adequately aim for affording prejudice-reducing social impact in everyday life scenarios. Our investigation was guided by the premise that a covert persuasion approach is suited for also reaching out to otherwise adverse attitude holders. Building on a framework for embedding change-related messages into games by their design, and in combination with rhetorical techniques and subversive strategies from queer-theoretical philosophy and social psychology, we modified an existing impactful game about Coming Out so as to obfuscate its change-related content, and make it more approachable for a not-queer audience. The evaluation of the modified prototype suggests the efficacy of the employed strategies for facilitating and elevating emotional engagement based on group membership effects, which is linked to a greater potential for attitude change and prejudice reduction.
Fichier principal
Vignette du fichier
978-3-319-66715-7_12_Chapter.pdf (351.73 Ko) Télécharger le fichier
Origin : Files produced by the author(s)

Dates and versions

hal-01771301 , version 1 (19-04-2018)





Mikel Polzer, Helmut Hlavacs. Designing Game-Based Interventions for Subverting Normative Attitudes. 16th International Conference on Entertainment Computing (ICEC), Sep 2017, Tsukuba City, Japan. pp.113-124, ⟨10.1007/978-3-319-66715-7_12⟩. ⟨hal-01771301⟩
93 View
116 Download



Gmail Facebook X LinkedIn More