Many EA groups battle to establish an overall programme plan in a way that is integrated, achievable and understandable to the stakeholder and sponsor community as well as the downstream implementation groups, including: IT, Process Management, Human Resources and Product Management. This paper presents an approach that achieves these objectives in a simple way. The approach is currently being implemented in a fairly new enterprise architecture function within an aggressively expanding Telco with promising results. The problem is introduced and a solution including meta model and visual representations is discussed. Early findings are made to the effect that the technique is simple to apply as well as being effective in establishing shared understanding between the EA function, project sponsors, project stakeholders and IT personnel. The technique is explicated with an example that should make it easy for others to replicate in their own setting.