The Fourth industrial revolution to be successfully implemented requires higher levels of creativity and innovation in the collaboration, design and composition of its cyber-physical building blocks. Powering industry 4.0 by creativity and innovation triggers efforts for better understanding of human creativity concepts and its intersection with cyber-physical systems in industry 4.0. Since computational creativity is an emerging field of research within AI that focuses on theoretical and practical issues in the study of creativity, the goal of this paper is to motivate a discussion about the application of computational creativity to design cyber physical production systems, which are at the core of industry 4.0. The fundamental research question in the paper is about the applicability of computational creativity in an industry 4.0 context.