Over the years, the way customers measure value has changed drastically. If companies still focusing on pure product quality or cost, will gradually lose competitiveness. Considered as a solution to the strategy, the product service system combines tangible products, intangible services, and back-end support systems to reduce the risk of uncertainties and meet diverse customer needs. Although there are many studies on product service systems, there are still opportunities of improving design methods that can provide different content in response to changing need. In view of customization, this paper utilizing text analytic technique to capture PSS improving opportunity, and realizing customization with a MAS-based recommend system.