Evaluating E-Service Quality of Agricultural Business Websites in China: E-S-QUAL Model Approach - Computer and Computing Technologies in Agriculture X - 10th IFIP WG 5.14 International Conference, CCTA 2016 Access content directly
Conference Papers Year : 2019

Evaluating E-Service Quality of Agricultural Business Websites in China: E-S-QUAL Model Approach

Ke Sun
  • Function : Author
  • PersonId : 1050545
Yan Li
  • Function : Author
  • PersonId : 996663
Yiliang Wang
  • Function : Author
  • PersonId : 1050546
Xi Wu
  • Function : Author
  • PersonId : 1050547
Yiming Huang
  • Function : Author
  • PersonId : 1050548

Abstract

This paper focuses on measuring electronic service quality of agri-business websites in China by means of E-S-QUAL scales in a service-and-commerce oriented setting. The research covers assessment of the e-service quality from 105 current and potential users including farmers, officials, peddlers, merchants and agri-business managers. The findings indicate that e-service quality from customers’ perspective is obviously most related to efficiency. The confirmatory factor analysis confirmed the validity and reliability of the conclusion. Thus, efficiency is recommended to pay attention to for improving e-service quality of agri-business websites in China.
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hal-02180002 , version 1 (12-07-2019)

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Ke Sun, Yan Li, Yiliang Wang, Xi Wu, Yiming Huang. Evaluating E-Service Quality of Agricultural Business Websites in China: E-S-QUAL Model Approach. 10th International Conference on Computer and Computing Technologies in Agriculture (CCTA), Oct 2016, Dongying, China. pp.381-387, ⟨10.1007/978-3-030-06155-5_38⟩. ⟨hal-02180002⟩
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