The objective of this research is to analyze the Production Planning and Control (PPC) as a dissemination tool of the operation strategy in industries that compete in environmental sustainability. We used a qualitative methodology supported by cases studies, based on interviews with managers responsible for the production planning and control of four big Brazilian industries. The results indicated that PPC can be an efficient tool to dissiminate the operation strategy for its power of integration with the many key areas involved in an industry, what can bring pratical implications to the ones responsible for the formulation and implementation of the operation strategy. The result is of value because PPC can be used as an ally of the operation/production managers to promote and lead the implementation of the operation strategy on the shop floor.