An Exploratory Method to Clarify Business Potential in the Context of Industrial Internet – A Case Study - Collaboration in a Hyperconnected World Access content directly
Conference Papers Year : 2016

An Exploratory Method to Clarify Business Potential in the Context of Industrial Internet – A Case Study

Maarit Tihinen
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  • PersonId : 1020534
Marika Iivari
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  • PersonId : 1020535
Heikki Ailisto
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  • PersonId : 1020536
Marjaana Komi
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Jukka Kääriäinen
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Irina Peltomaa
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Abstract

This paper introduces a study that was executed to detect business opportunities of the case companies in the context of Industrial Internet. An exploratory “scenario method” was chosen due to its ability to provide collaborative decision-making tool in a new business context. The study reveals four key perspectives identified together with case companies when looking for new business potential. Furthermore, the findings highlight the vital role of new business models and the need for transformation actions from product based business to service business. Rapid technology development and maturation provide basis for new service-focused business opportunities however companies need to be aware of new market dynamics and synergy advantages. In this study, future scenarios method was proven to be useful tool in both increasing awareness as well as in assisting to recognise the existing business potential in this new context.
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hal-01614584 , version 1 (11-10-2017)

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Maarit Tihinen, Marika Iivari, Heikki Ailisto, Marjaana Komi, Jukka Kääriäinen, et al.. An Exploratory Method to Clarify Business Potential in the Context of Industrial Internet – A Case Study. 17th Working Conference on Virtual Enterprises (PRO-VE), Oct 2016, Porto, Portugal. pp.469-478, ⟨10.1007/978-3-319-45390-3_40⟩. ⟨hal-01614584⟩
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