As digital business ecosystems emerge from traditional business ecosystems, norms evolve or remain. However, less is known about evolution of norms in relation to digital business ecosystems. Norms are rules that govern behaviour; as such they drive activities in business ecosystems. Therefore, this paper uses Ghana’s import-export ecosystem to trace the evolution of norms when traditional business ecosystems transition to digital business ecosystem in order to understand which norms change or remain and the reasons that account for the changes.