How Developers Explore and Exploit Instant Innovation from Experiment to Implementing New Product Development - Product Lifecycle Management for a Global Market Access content directly
Conference Papers Year : 2014

How Developers Explore and Exploit Instant Innovation from Experiment to Implementing New Product Development

Masayoshi Fukushima
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  • PersonId : 991322
Tadashi Takayama
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  • PersonId : 991323
Makoto Takayama
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  • PersonId : 991324

Abstract

This paper examines the nascent process of how Dynamic Instant Innovation (DII) is created by ambidexterity which is an individual’s capacity to be equally skillful with both hands. The influences of DII on new product development are introduced and analyzed through Holtzman’s paradox. This premise states that the greatest paradox that surrounds successful new product development is the need for free, unfettered creativity to complement disciplined, systematic processes [1]. Drawing from this paradox, strategies are proposed for new product development exploration and exploitation. A real case of needle-free injection product developed by the first author is presented using the DII concept.
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hal-01386559 , version 1 (24-10-2016)

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Masayoshi Fukushima, Tadashi Takayama, Makoto Takayama. How Developers Explore and Exploit Instant Innovation from Experiment to Implementing New Product Development. 11th IFIP International Conference on Product Lifecycle Management (PLM), Jul 2014, Yokohama, Japan. pp.507-517, ⟨10.1007/978-3-662-45937-9_50⟩. ⟨hal-01386559⟩
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