Differentiation and Customer Decoupling Points: Key Value Enablers for Mass Customization - Advances in Production Management Systems: Innovative and Knowledge-Based Production Management in a Global-Local World - Part III Access content directly
Conference Papers Year : 2014

Differentiation and Customer Decoupling Points: Key Value Enablers for Mass Customization

Abstract

Mass customization draws a twofold benefit: cost reduction, inherited from mass production techniques, and good response to customers’ requirements, inherited from customization. Two main decisions, relevant to design and manufacturing, are required for proper implementation of mass customization. Firstly, product features should be split between standard and customizable ones. This will position the differentiation points. Secondly, processes should be split between Make-to-Stock and Make-to-order. This will position the customer-order decoupling point. The impact of these 2 criteria on enterprise and customer value will be evaluated through the creation of a generic causal diagram. Following, a real case study on ALPINA industries is simulated and analyzed. The computational results highlight the joint impact of the two decisions on the overall performance. Hence, the results advocate that these two levers should then be considered, simultaneously, when implementing mass customization.
Fichier principal
Vignette du fichier
978-3-662-44733-8_6_Chapter.pdf (427.57 Ko) Télécharger le fichier
Origin : Files produced by the author(s)
Loading...

Dates and versions

hal-01387145 , version 1 (25-10-2016)

Licence

Attribution

Identifiers

Cite

Joanna Daaboul, Catherine Da Cunha. Differentiation and Customer Decoupling Points: Key Value Enablers for Mass Customization. IFIP International Conference on Advances in Production Management Systems (APMS), Sep 2014, Ajaccio, France. pp.43-50, ⟨10.1007/978-3-662-44733-8_6⟩. ⟨hal-01387145⟩
266 View
876 Download

Altmetric

Share

Gmail Facebook X LinkedIn More