The potential implications of additive manufacturing or 3D printing technology are being recognized across a number of different industries. In developed countries where the traditional manufacturing sector has experienced decline, the developments in additive manufacturing present potential opportunities for growth. The paper presents the outcomes of preliminary data analysis from an exploratory survey of senior managers working in the additive manufacturing sector in the Australasian region. The analysis suggests that while there has been progress, there is scope for improving technologies and reducing costs in order to facilitate wider adoption of and greater business value from 3D printing.