Manufacturing companies invested a lot in Product Life Management (PLM) system to save their competitiveness by a better management of their internal processes. The most deployed systems are Product Data Management tools. By deploying such systems they try to formalize complex behaviour of the company. But PLM systems did not solve complexity and new gaps must be managed. At this point, it may be interesting to investigate new ways to overpass the new complexity gap. On another hand Virtual Reality, Augmented Reality and every other Visualization and Interaction technologies are investigating more intuitive modality to interact with information, but these technologies remain quite unused for PDM applications. This paper proposes the Model Driven Engineering horizontal transformation approach to provide a systematic way to explore Virtual Reality opportunities within the PDM scope.