The paper deals with cross-functional disciplines affecting product industrialization in companies organized around an international production network. Aim of the paper is the development of a framework to support a company along the industrialization process taking into consideration that more than one plant located globally could be affected by the introduction of a new product. The framework is based on the use of the general morphological analysis and can be used at both strategic and tactical level by managers in medium sized manufacturing enterprises. The framework is tailored to a case study company and then some operational guidelines are provided to develop the industrialization framework for other organizations.