Allergies due to airborne pollen affect approximately 15-20% of European citizens; therefore, the provision of health related services concerning pollen-induced symptoms can improve the overall quality of life. In this paper, we demonstrate the development of personalized quality of life services by adopting a data-driven approach. The data we use consist of allergic symptoms reported by citizens as well as detailed pollen concentrations of the most allergenic taxa. We apply computational intelligence methods in order to develop models that associate pollen concentration levels with allergic symptoms on a personal level. The results for the case of Austria, show that this approach can result to accurate and reliable models; we report a correlation coefficient up to r=0.70 (average of 102 citizens). We conclude that some of these models could serve as the basis for personalized health services.