In the last recent years the globalized world has experienced its most amazing and rapid technological evolution. The repercussions and consequences of this (re-)evolution are many and can be seen and felt in the behavior of the enterprises and the consumers. For enterprises, new organizational structures are taking place contributing even for the emergence of the scientific discipline called Collaborative Networks. For consumers, a more active - and less reactive - role is gaining evidence and being directly influenced by the advances on information and communications technologies. The new web generation is participating in a silent movement of creation of prosumers. As a consequence of this change in the behaviour of the enterprises and the consumers, a new space comes up with a high potential to be exploited. This space is seen as: products co-design or co-development environment. However, to lead the organizations in this collaborative relationship is necessary a fit coordination with specific competences to each case.