Physical inactivity is one of the leading risks for mortality worldwide. One of future main drivers for physical activity could be information and communication technology (ICT) gadgets and services that support active way of living. This study is the first attempt to model ICT adaption and awareness matrix to motivate and use ICT to support daily physical activity. This is important for individuals and also for information society and healthcare organizations to cope with physical inactivity challenge. They urgently require new approaches and to reshape their customers’ inactive lifestyle. End-user experience data for this research was collected with semi-structured questionnaire from subjects who used pedometers for a three-month- period. In the questionnaire there were questions related to motivation, awareness and also use of information technology connected to physical activity. Based on the results, usage habits and patterns of pedometers, this paper classifies the end-users into four distinctive groups. This classification is called TAMPA-model (Technology Adaption Matrix for Physical Activity -model).