The paper analyzes John Presper Eckert and John William Mauchly’s endeavours to design, sell, and build the revolutionary new technology of the first large, commercial computers. It discusses how Eckert and Mauchly’s conceptualization of the computer grew out of their ENIAC and EDVAC projects at University of Pennsylvania. They incorporated their own business to gain profit from production and attain the freedom needed to develop their revolutionary new computer technology through a series of small, separate computer projects with private and government customers. It approaches innovation as a chaotic process and uses uncertainty to conceptualize the basic relations between actors and organizations.