The Importance of Confirming Citizens' Expectations in e-Government
Abstract
Satisfying consumer needs is a core principle of
marketing. However, in the context of e-government, most studies up to
now have focused on adoption models such as Technology Acceptance Model
or Theory of Planned Behavior, forgetting citizens' needs, demands or
expectations. To overcome this, in this work we analyze how confirmation
of citizens' expectations may influence citizens' perceptions and
behavioral intentions in the e-government context. As well, due to its
great influence on consumer behavior, we investigate some factors that
may enhance citizens' intention to recommend online public services.
Data from 232 citizens reveal that confirmation of expectations and
perceived usefulness effectively predicts citizen intention to use
online public services. As well, positive word of mouth among citizens
is positively affected by confirmation of expectations and intention to
use these services. Finally, confirmation of expectations confirms its
importance by influencing perceived usefulness too.
Origin | Files produced by the author(s) |
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